Here’s a good article to help you recap the foundation of a good design:

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficienc…


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