22 Tips to Increase Website Conversions

Are you looking for ways to increase your website conversion rate? Want to write more effective website copy that persuades visitors to take action?

We share 22 copywriting tips to increase website conversions in this infographic.

Here’s a quick summary:

  • Write a stellar headline
  • Be a problem solver
  • Keep it punchy
  • Keep it conversational
  • Be Yourself
  • Research
  • Write to your ideal reader
  • Highlight benefits
  • Sell the experience
  • Understand the knowledge gap
  • Know your keywords
  • Don’t keyword stuff
  • Create a convincing call to action
  • You’re making first impressions
  • Get personal
  • Use lists and subheads
  • Write in short paragraphs
  • Eliminate stopping points
  • Consider a mobile reader
  • Make it easy to take action
  • Write first, edit later
  • Know when a second set of eyes will help

Check out the infographic for more detail.

Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.

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