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Dr. Steve G. Jones and Jason Augustus Newcomb continue their discussion about Web Design on their Route 66 road trip. Dr. Steve answers Jason’s questions regarding marketing through his website. Jason is an expert in metaphysical self help or conscious living and has written several books on the subject. Jason’s main question has to do with the “real estate” of a website and what is it that makes a better website. Dr. Steve talks about A/B split testing and discovering what works best based on conversion rates. It is important to keep up with current fashion and technology. They discuss what typical response rate looks like.